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You can flip through magazines at a doctor’s office, flip channels on televisions, and read some newspapers, but you will not be able to avoid advertisements. While you may despise advertisements, some of them are relevant for yourself, as a consumer or a marketer. Maybe some advertisements seem pointless, but appearances can be deceiving.

Advertisements may appear like an attempt for marketers to convince consumers to purchase their products, but those advertisements have hidden messages. Those small, information-filled spaces inform consumers about products, but they also do inform consumers of what they could gain.

Many consumers fail to realize that they’re capable of owning necessities. Many American families continue to rent their homes because they do not realize that they’re capable of purchasing their own home, which is one of the basic necessities for survival. Advertising becomes crucial because graphic designers are only attempting to inform Americans of how they could improve their lifestyles, finances, and knowledge.

During these hard times, many Americans struggle to pay their bills, feed their children, maintain their homes, and find jobs. This is where advertisements become very relevant.

According to Rick Poynor, Americans and advertisements are joined at the hip, “In material terms, many other countries caught up, but America has more advertising on a larger scale than any other economy, and the daily experience of commercial persuasion is exceptionally relentless and hard to resist” (348).

Poynor has a point here. Advertisements are a huge benefit to Americans, especially during these hard, economical times. Graphic designers’ advertisements are teaching Americans about how they can purchase homes for low rates, learn about academic programs at various colleges, locate sales at the local grocery store, and list job postings.

In all, graphic designers benefit Americans because an American could be informed about a bank foreclosure that costs $2,000, the new medical program at the local community college, a reduced price on ground beef, and a job opening at the local insurance company.

Graphic designers are not trying to convince consumers to splurge on unnecessary items, but they’re taking advantage of these harsh times to inform Americans of how they could save money, receive education and training, or improve their chances of finding a new job. Graphic designers are similar to moral support for Americans these days because their advertisements could benefit the average American household.

If you see an advertisement, it would be wise to read it because it could have important updates, and thank your local graphic designer.

 

Works Cited

Poynor, Rick. “A Separate Peace.” Print 57.6 (Nov. 2003): 62-349. Academic Search Premier. EBSCO. Malpass Lib., Western Illinois University, Macomb, IL. 26 Feb. 2009 <http://www.wiu.edu/library>.

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