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Regardless of who knows the exact time the economic crisis will end or how much of a crisis it really is, the same thing prevails- apprehension.

In a slow economy, don't forget that you have the advantage over others in the market who put their money back in their pocket instead of advertising. Take advantage in the downtime of your competitor and when the economy rolls back to its good ol' self, you will already be in the public eye.

Come back even stronger by utilizing your advertising budget and increasing your advertising with low cost and free forms of advertising. Remember, the more you get your name out there, the better!   

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