Packaging, Tags, Labels


Packaging is useful for storage, sale, distribution and use.

Have you ever bought a product just because the packaging was appealing? Just like print design, packaging must also reach out to your end user and give a view of what they'll find inside. A brand sells. A good product sells.. .and Packaging sells. Packaging, labeling and tagging your product is a major part of marketing. What does your package say about your product? If you were the end consumer, what separates your packaged product from the competitors?


Beyond marketing and communication, packaging (and labeling) have other important objectives, such as physical and barrier protection, containment, a means to transmit information, security, portion control, and convenience.