Your company's logo is your identity. Every element inside your design should represent some characteristic of your business, ethics, product or service and company's personality. An effective logo will convey the correct message and begin a strong branding of your business to separate you from your competitors, all the while, making it easy for the consumer to recognize you at a glance.


Every color, font and icon, if designed correctly in a logo, will have a psychological impact on your target audience. Among other things to consider, your company's logo identity should speak to a specific target audience, keeping demographics in mind, your future plans for the company, as well as print production plans.