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OWN A BUSINESS?
LIKE COFFEE & DONUTS?


Honey Dew Donuts of Farmington, NH and Classified Connection (Distributed by Golter Graphix) are Sponsoring a New Local Contest! 2 Dozen Donuts and 2 lbs. of Coffee for a Local Small Business Every Week!

Pick up Your Local Classified Connection for a FREE Entry Form!


www.ClassifiedConnectionOnline.com

WANT TO BE OUR FAN
ON FACEBOOK?


Classified Connection Fan Page:

 http://www.facebook.com/pages/Rochester-NH/Classified-Connection/251118500222?ref=ts

Golter Graphix Fan Page:

http://www.facebook.com/pages/Rochester-NH/Golter-Graphix-LLC/154435959464?ref=ts

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6/11/09 Presenting Business Spotlight at OMR in Portsmouth
06-04-09

Erica Golter, owner of Golter Graphix LLC and Classified Connection will be presenting in the spotlight at One More Referral in Portsmouth. This session will cover the goals of Classified Connection and the extreme growth of the publciation in the last 4 months.

To attend this networking group, see the information listed below:




 

 beware pre-made template designs for graphics and print

 

 


You can flip through magazines at a doctor’s office, flip channels on televisions, and read some newspapers, but you will not be able to avoid advertisements. While you may despise advertisements, some of them are relevant for yourself, as a consumer or a marketer. Maybe some advertisements seem pointless, but appearances can be deceiving.

Advertisements may appear like an attempt for marketers to convince consumers to purchase their products, but those advertisements have hidden messages. Those small, information-filled spaces inform consumers about products, but they also do inform consumers of what they could gain.

Many consumers fail to realize that they’re capable of owning necessities. Many American families continue to rent their homes because they do not realize that they’re capable of purchasing their own home, which is one of the basic necessities for survival. Advertising becomes crucial because graphic designers are only attempting to inform Americans of how they could improve their lifestyles, finances, and knowledge.

During these hard times, many Americans struggle to pay their bills, feed their children, maintain their homes, and find jobs. This is where advertisements become very relevant.

According to Rick Poynor, Americans and advertisements are joined at the hip, “In material terms, many other countries caught up, but America has more advertising on a larger scale than any other economy, and the daily experience of commercial persuasion is exceptionally relentless and hard to resist” (348).

Poynor has a point here. Advertisements are a huge benefit to Americans, especially during these hard, economical times. Graphic designers’ advertisements are teaching Americans about how they can purchase homes for low rates, learn about academic programs at various colleges, locate sales at the local grocery store, and list job postings.

In all, graphic designers benefit Americans because an American could be informed about a bank foreclosure that costs $2,000, the new medical program at the local community college, a reduced price on ground beef, and a job opening at the local insurance company.

Graphic designers are not trying to convince consumers to splurge on unnecessary items, but they’re taking advantage of these harsh times to inform Americans of how they could save money, receive education and training, or improve their chances of finding a new job. Graphic designers are similar to moral support for Americans these days because their advertisements could benefit the average American household.

If you see an advertisement, it would be wise to read it because it could have important updates, and thank your local graphic designer.

 

Works Cited

Poynor, Rick. “A Separate Peace.” Print 57.6 (Nov. 2003): 62-349. Academic Search Premier. EBSCO. Malpass Lib., Western Illinois University, Macomb, IL. 26 Feb. 2009 <http://www.wiu.edu/library>.

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Logos: Use Them
3-12-09


As a consumer, you probably recognize many familiar logos: McDonalds, Chuck E. Cheese, the local school’s mascot, and many others. You may ask, “Why do I notice these logos?”

The answer tells you that the logos were designed specifically to speak to various consumers. According to Macnair Wilkins, one type of logo stands out, “One of the most effective strategies in logo design is the use of character design, to specifically bid for an important part in this war: attention” (Wilkins).

Wilkins also defines a character logo, “In the logo design circle, a character logo is a logo design that projects a personality, an entity, or “character” image. This is usually in a form of a character or “mascot” that goes together with the company or product’s logo name” (Wilkins).

Character logos are found everywhere: Frosted Flakes, Honey Nut Cheerios, the St, Louis Rams, Panda Express, Playboy, Scrubbing Bubbles, and the list rolls on. Those logos jump out because they have a character that represents the product. Frosted Flakes displays Tony the Tiger, and animated scrub brushes represent Scrubbing Bubbles.  

You may ask how to use a character logo, and there are rules for character logos. Wilkins names the first rule: remember your audience (Wilkins). The audience determines a logo because there are various age groups in the audience: children, young adults, teenagers, middle-aged adults, senior citizens, and babies.

For example, you are publishing a new magazine for elementary school children. Your character logo needs to apply to children between the ages of five and eleven. A cartoon animal becomes an effective logo for children because children react with excitement, and the animal would draw children to read the magazine.

Wilkins states that your business also determines the logo: “Companies or products with entertainment logo, food and beverage logos, automotive logos, and especially sports logos work well with this character strategy and it has been proven time and time again. Other more serious types like financial logos, attorney and legal logos, corporate logos and real estate logos may be better off with another strategy” (Wilkins).

In other words, you employ a character logo effectively when you consider your product, business, and targeted audience. The logo becomes your business’ identity, which is critical because a failing logo turns consumers away, and it needs to be attractive and fit the business and the audience to cause successful marketing.

 
Works Cited

Wilkins, Macnair. “Character Logos: How to Catch Attention and Use It Effectively.” Weblog post. Squidoo. Squidoo.com 8 Mar. 2009. http://www.squidoo.com/characterlogo.


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www.GolterGraphix.com

When you're given a logo,
you are provided with all sorts of file types,

but what do they mean?

Look next to the file name.
The extension of your file name (like .ext is in filename.exe)
corresponds with the program it's compatible with.


.AI (Vector)
- Adobe Illustrator
- Vector Workable File

.PSD (RGB@72)
- Adobe Photoshop Document
- Formatted in Web


.EPS (CMYK@300)
- (Encapsulated Post Script)
- Adobe Photoshop or other Paint Program
- Formatted in Print

.JPG (RGB@72)
- (Joint Photographic Group, commonly known as .JPEG or Joint Photographic Experts Group)
- Image file
- Formatted in Web


.JPG (CMYK@300)
- Image file
- Formatted in Print


.PNG (RGB@72)
- Portable Network Graphics
- Transparent image file
- Formatted in Web


.PDF (CMYK@300)
- Portable Document Format
- Formatted in Print
- Adobe PDF


Useful information provided to you by GolterGraphix, LLC.

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Regardless of who knows the exact time the economic crisis will end or how much of a crisis it really is, the same thing prevails- apprehension.

In a slow economy, don't forget that you have the advantage over others in the market who put their money back in their pocket instead of advertising. Take advantage in the downtime of your competitor and when the economy rolls back to its good ol' self, you will already be in the public eye.

Come back even stronger by utilizing your advertising budget and increasing your advertising with low cost and free forms of advertising. Remember, the more you get your name out there, the better!   

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FREE Branding Analysis from GolterGraphix!


GolterGraphix is excited for a brand new year to help build your business. To celebrate, we've decided to offer you a FREE Branding Analysis to you with no obligation. Just give us a call to schedule your free analysis and a branding expert at GolterGraphix would be more than happy to sit down with you to discuss your current branding and offer ideas for a fresh new year marketing campaign!

Call 603.332.9382 for your FREE Branding Analysis!

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GolterGraphix at Dover's Holiday Extravanganza!
12-01-2008

Tired of Searching Forever for
the Perfect Gift Through Several Stores?


Come to the Holiday Extravaganza
in Dover, NH to browse unique items
and ideas from 40 different local vendors!

GolterGraphix, LLC will be there sponsoring "Have a Cartoon You!" caricature services.
http://haveacartoonyou.com 

Where: Maple Suites, 47 Back River Road, Dover, NH
When: Saturday, December 6, 2008
Time: 9:30am - 3:30pm
Cost: FREE

Hope to See You There!

Warmest Regards,
Erica Golter, CEO
GolterGraphix LLC