Categories


Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_categories/helper.php on line 36

Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_categories/helper.php on line 36

Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_categories/helper.php on line 36

Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_categories/helper.php on line 36

Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_categories/helper.php on line 36

Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_categories/helper.php on line 36

Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_categories/helper.php on line 36

Authors


Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_authors/helper.php on line 70

Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_latestpop/helper.php on line 126

Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_latestpop/helper.php on line 126

Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_latestpop/helper.php on line 126

Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_latestpop/helper.php on line 126

Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_latestpop/helper.php on line 126

Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_latestpop/helper.php on line 126

Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_latestpop/helper.php on line 126

Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_latestpop/helper.php on line 126

Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_latestpop/helper.php on line 126

Warning: Creating default object from empty value in /home/golter5/public_html/goltergraphix.com/modules/mod_lb_latestpop/helper.php on line 126

Graphic Design Interview


W
hether you want a business card, a logo, or would simply like to sit down with a graphic designer and discuss options for your business, you will engage in a highly important art of what is known as the graphic design interview.

To the graphic designer, it is a tricky mix of listening and conveying, but more listening and asking questions, much like the standard job interview.

As with any interview, the key factor, without a doubt, is communication. After all, that's what graphic designers get paid to do- to interpret your ideas into a productive, flowing, symbolic image based on their research, knowledge and experience.

Initially, a graphic designer will like to listen to your ideas; though many graphic designers are particularly skilled with formulating a cohesive image out of partial data and vague ideas, to be formulated and thought out.

At this point, your designer will be able to follow your vision and let you know if the path you are choosing is the right one for your company's future.

As a buyer of graphic design, here's what you can do to get the most out of your design interview:

1. Formulate your ideas pre-interview and research existing logos to find ones you like.

From the point of view of the graphic designer, this is a mandatory imperative. Many clients as entrepreneurs come to graphic designers as if climbing a mountain to seek a guru.

During the phase of exuberant enthusiasm, a spark occurs that ignites the wonderful idea of a logo, corporate identity, or otherwise topically known as branding. This fire that
















 

 beware pre-made template designs for graphics and print

 

 

Logos: Use Them
3-12-09


As a consumer, you probably recognize many familiar logos: McDonalds, Chuck E. Cheese, the local school’s mascot, and many others. You may ask, “Why do I notice these logos?”

The answer tells you that the logos were designed specifically to speak to various consumers. According to Macnair Wilkins, one type of logo stands out, “One of the most effective strategies in logo design is the use of character design, to specifically bid for an important part in this war: attention” (Wilkins).

Wilkins also defines a character logo, “In the logo design circle, a character logo is a logo design that projects a personality, an entity, or “character” image. This is usually in a form of a character or “mascot” that goes together with the company or product’s logo name” (Wilkins).

Character logos are found everywhere: Frosted Flakes, Honey Nut Cheerios, the St, Louis Rams, Panda Express, Playboy, Scrubbing Bubbles, and the list rolls on. Those logos jump out because they have a character that represents the product. Frosted Flakes displays Tony the Tiger, and animated scrub brushes represent Scrubbing Bubbles.  

You may ask how to use a character logo, and there are rules for character logos. Wilkins names the first rule: remember your audience (Wilkins). The audience determines a logo because there are various age groups in the audience: children, young adults, teenagers, middle-aged adults, senior citizens, and babies.

For example, you are publishing a new magazine for elementary school children. Your character logo needs to apply to children between the ages of five and eleven. A cartoon animal becomes an effective logo for children because children react with excitement, and the animal would draw children to read the magazine.

Wilkins states that your business also determines the logo: “Companies or products with entertainment logo, food and beverage logos, automotive logos, and especially sports logos work well with this character strategy and it has been proven time and time again. Other more serious types like financial logos, attorney and legal logos, corporate logos and real estate logos may be better off with another strategy” (Wilkins).

In other words, you employ a character logo effectively when you consider your product, business, and targeted audience. The logo becomes your business’ identity, which is critical because a failing logo turns consumers away, and it needs to be attractive and fit the business and the audience to cause successful marketing.

 
Works Cited

Wilkins, Macnair. “Character Logos: How to Catch Attention and Use It Effectively.” Weblog post. Squidoo. Squidoo.com 8 Mar. 2009. http://www.squidoo.com/characterlogo.


Comments(0) Leave a Comment

 

www.GolterGraphix.com

When you're given a logo,
you are provided with all sorts of file types,

but what do they mean?

Look next to the file name.
The extension of your file name (like .ext is in filename.exe)
corresponds with the program it's compatible with.


.AI (Vector)
- Adobe Illustrator
- Vector Workable File

.PSD (RGB@72)
- Adobe Photoshop Document
- Formatted in Web


.EPS (CMYK@300)
- (Encapsulated Post Script)
- Adobe Photoshop or other Paint Program
- Formatted in Print

.JPG (RGB@72)
- (Joint Photographic Group, commonly known as .JPEG or Joint Photographic Experts Group)
- Image file
- Formatted in Web


.JPG (CMYK@300)
- Image file
- Formatted in Print


.PNG (RGB@72)
- Portable Network Graphics
- Transparent image file
- Formatted in Web


.PDF (CMYK@300)
- Portable Document Format
- Formatted in Print
- Adobe PDF


Useful information provided to you by GolterGraphix, LLC.

Comments(0) Leave a Comment

Graphic Design Terminology

Ever Wonder What it Means? Here are Some Common Graphic Design Terms for your Reference.